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Main » 2014 » January » 07 » Is Your parajumpers coats Website Guilty Of Missing This -Secret Ingredient-
1:23 PM Is Your parajumpers coats Website Guilty Of Missing This -Secret Ingredient- |
Is Your Website Guilty Of Missing This "Secret Ingredient" Nobody ever seems to
talk about this.I am talking about the "secret ingredient" missing from nearly
every "selling" web site I stumble across.Want to know what it is?Uh huh...
well... I guess I'd better tell you then.It's simply this:Most web sites lack
any real, honest-to-goodness PERSONALITY.Jeeze, have you ever had to read
through some of the stuff you find posted on a web site?Holy cow! Most of the
time it makes my head hurt. Or, worst still... it bores the pants off me.Listen
up: You cannot bore people into buying from you.No. No. Noooo!Instead your sales
message should be injected with a vibrant personality that stimulates the
readers mind... gets their adrenaline pumping... and their greed glands
itching.You sure as hell won't win any literary awards... but... you sure as
hell will up the readership... and hence the RESPONSE... to your web site
offer.What you should also do is start using "power words" that snag the
visitors attention... reels in their interest. parajumpers coats... and... tickles their
senses! Let me give you quick example:Here's the moronic way to write a sales
message:"The man carried himself with an air and grace, and dressed in the
finest cut garments money could buy. He particularly prided himself on his
ability to capture the heart's of any lady who glanced in his direction and
fixated her gaze upon him."Yuck. Too much fluff and adjectives for my
liking.Let's see if we can't do a little better. How about like this:"The
Casanova of cool glided into the room... and with his intoxicating sexual
energy... ignited the passions and aroused the DEEPEST sexual desires of every
women who succumbed to looking him in the eye!"Can you see the difference?The
first example tries to impress the reader with fine, flowery words.The second
example grabs hold of the reader's mind and holds it hostage whilst painting a
pleasing, vivid picture on the canvass of said mind.Another thing:What you
should also do, if you want to sell more of your product or service from your
web site is get good at telling stories.It's a shame. It seems people are losing
the "ancient" art of story telling.Yet... when it comes to creating a winning
sales message, this axiom holds true:The person with the best story wins!Can you
guess why?It's because we are brought up on stories Peuterey uomo. Stories snare the mind
and ignite our imagination. Everyone loves a good story. And, what is more, a
story lowers the reader's resistance to being sold.There, I lied to you didn't
I?That's two "secret ingredients" missing from most web sites: PERSONALITY and
STORIES!Oh well, I guess I've outdone myself.Warmly,Michael Silk The World's #1
Info-Marketing CopywriterCopyright 2006 MLS Direct Marketing
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