Is Your Website Guilty Of Missing This "Secret Ingredient" Nobody ever seems to talk about this.I am talking about the "secret ingredient" missing from nearly every "selling" web site I stumble across.Want to know what it is?Uh huh... well... I guess I'd better tell you then.It's simply this:Most web sites lack any real, honest-to-goodness PERSONALITY.Jeeze, have you ever had to read through some of the stuff you find posted on a web site?Holy cow! Most of the time it makes my head hurt. Or, worst still... it bores the pants off me.Listen up: You cannot bore people into buying from you.No. No. Noooo!Instead your sales message should be injected with a vibrant personality that stimulates the readers mind... gets their adrenaline pumping... and their greed glands itching.You sure as hell won't win any literary awards... but... you sure as hell will up the readership... and hence the RESPONSE... to your web site offer.What you should also do is start using "power words" that s ... Read more »