Media Kit: 25 Component Possibilities Media kits, virtual or print, include a combination of information whether created for electronic delivery or print. The number of components depends on the kit�s focus and intention. For instance, an author�s kit would include a different combination of information than a service business, or a multifaceted company or speaker. Here is a list of component elements to pull from and tips to bring a media kit together. No single kit will need all components. Choose the components that match your or the receiver�s needs. 1. Table of Contents (TOC). Kit receivers always appreciate this feature, it respects their time. I recommend this rule: five or less pages, include the TOC in a personalized letter, using design elements such as bold, larger font or centering to set itself off from the rest of the letter. Six and more, use a single sheet. And place the page before all other pages, including the letter. For electronic delivery, use color, t ... Read more »